“Wonder” As In “I Wonder What They Were Thinking”: Jeff Ponders Sensation Comics (Again)

May 9, 2015

Hey, here’s a photo where something has gone wrong.  Can you see it?

WW conflict

Wrong wrong WRONG

You see it, right?  (No, it’s not that half of the comic cover is cut off—that’s intentional.)  But since I was so incensed I took two screenshots, here’s another:

WW full credits

Here it is again. NOT RIGHT.

The first image is the description of Sensation Comics Featuring Wonder Woman #33 as it appears when you peek at it on the (broken, useless part of the) Comixology app where you see how stuff is listed in the store.  The second image is the actual credits page from the book.

You will notice these two list of credits are not the same, and the number of parts in the story are not the same.  If it’s any comfort, the stories are also not the same:  Vendetta is a story about Wonder Woman trying to put an end of the civil war happening in the Central African republic of Itari, where the Uwanges and the Mbindis are fighting, and at the end Ares, The God of War, shows up to complicate matters.  Because of a bunch of stuff going on this week, I had far less time to read comics than usual and so, honestly, this was just going to be a quick capsule review of the story.

But, okay, let’s recap.  This is a ninety-nine cent weekly comic about Wonder Woman, which is a thing I want to support and in fact am support by subscribing (which is why I had no idea how Comixology was describing the issue—I just download the damn thing and read it).  In the nine months since Sensation Comics started its run as a “Digital First” comic, we’ve had:

  1. Stories ending up in the print edition before they were published digitally despite the “Digital First” tag;
  2. All-ages stories published in the print edition with a blood-spattered non-all ages friendly cover;
  3. An unannounced two week publication hiatus (that looked, at one point, like it would last a full month) that happened between the first and second parts of a two-part story so that DC could publish the first two issues of the digital-first Wonder Woman ’77;
  4. Another unannounced four week publication hiatus during which DC could publish issues #3-6 of Wonder Woman ’77;
  5. What I just mentioned above: DC engaging in a bit of (to be ungenerous) false advertising or (to be more generous) an uncorrected mistaken description of a product currently on sale; and (let’s just wrap it up at)
  6. The print edition collecting Wonder Woman ’77 comes out with a $7.99 cover price, approximately $2 more than the cumulative price for the Kindle collection of same (which has since been fixed, it looks like) .

To the untrained eye, this looks like a remarkable amount of clusterfuckery, although the more time I dug around, the more sense it makes…kinda?  For example, even though Sensation Comics and Wonder Woman ’77 both have Jessica Chen as an associate editor, Sensation editor Kristy Quinn isn’t listed at all on Wonder Woman ’77.  So you have two separate editors, one or both of whom may be too busy or too bad at communication to let the other know, hey, “by the way, my book is scheduled to go digital at this time so you should let your readers know.”

It looks like another problem exists between the print and digital editions as far as pricing, packaging, and promotion goes, a general problem which bleeds over into the Wonder Woman titles specifically.  (If you want to see unbridled confusion, you don’t have to dig deep into the Net to find threads of people being baffled by whether a specific issue number is the print or digital edition.


Oh, sure. That…makes sense?

In fact, if you check out the Amazon Kindle entries for Wonder Woman ’77 #1 (the first issue of the digital series) and Wonder Woman ’77 #1 (the collection of all six of the digital issues), they have the exact same numbering, author, artist, and they share the same 18 reviews.  Although the descriptions are slightly different, they are both for the first story and are therefore interchangeable.  Only through publication date, price, and file size (one lists a page count of “69 pages (estimated)”  which really doesn’t mean much since the half-pages of a digital issues make 11 “regular” pages into 22 “digital” pages)  can you figure out which is which…if you know what you’re looking for.


Oh sure, it’s the digital version of the print version of the digital version. What’s confusing about that?

By contrast, Comixology distinguishes between the two identically numbered issues by calling the collection “Wonder Woman ’77 #1:  Print Version” even though, yes, it is something you can buy digitally.  (I pity the poor fan of the Wonder Woman TV show who only now finds out about the series and then goes online to shop for it.)

Is this standard for DC Digital?  Because if it is, it doesn’t seem like they’re pioneering a new marketplace for content as much as they’re undermining that new marketplace…or maybe they’re deliberately trying to be those pioneers who got eaten by bears or who had to resort to cannibalism to survive and died anyway. Recently, Graeme and I discussed DC’s long-ago splitting of The New Teen Titans book into two titles, one for the newsstand and one for the then-newish direct market.  In some ways, this is very different because the Teen Titans were near the top of the comics market at the time and Wonder Woman, bless her, is not.  And in some ways, this strikes me as pretty similar because the Teen Titans publishing split marked the beginning of the end of my time as a reader.

In a previous post, I talked a bit about my buying habits for digital comics, and those habits make me loathe to give up on Sensation Comics.  I tend to be better at keeping up with weekly DC Digital books I subscribe to than I am at the larger anthologies of 2000 AD and Shonen Jump Alpha.  I want to support Wonder Woman comics for all ages readers.  I like a marketplace where new talents can break in.  And at ninety-nine cents, I can forgive a lot of dross (although I have to admit I’m also getting tired of the unchanging status quo of the Wonder Woman books, the samey-sameness of the stories, and how everyone is either Wonder Woman learning a lesson or Wonder Woman teaching someone a lesson).

Marvel and DC have experimented with weekly content and one of the things they’ve learned is that they’re not very good at it, and those are on books that cost anywhere from three or more times the cover price of Sensation Comics.  Even with the same page count of a monthly book, the amount of work required for editorial shoots up dramatically for a weekly title, especially an anthology which might mean literally four times the amount of communication and coordination with talent.

So I get it, I do.  But what’s bothersome is that DC doesn’t, even nine months into Sensation Comics‘ digital run, a run that is starting to make the print strategy of “solicit dozens of titles three months in advance with minimal information for the few thousand retailers in existence and just assume they’ll read and track any online promotional push” look sophisticated.

(In fact, I don’t doubt part of the problem with Sensation Comics‘ mishaps is that Comixology and Amazon—the two largest (and only?) retailers of DC Digital Comics—don’t have anything like the level of the skin in the game of print retailers: that Wonder Woman ’77 digital trade had its price adjusted in less than two days of a retailer complaining.  Sensation Comics #33 has been on the market for exactly as long but still hasn’t been corrected.)

I don’t have a conclusion for this piece, or a moral, or even the kind of weirdo turn into dourness I usually end up with.  In The Unnamable, Samuel Beckett wrote, “Where I am, I don’t know, I’ll never know, in the silence you don’t know, you must go on, I can’t go on, I’ll go on.”  He was probably writing about life or language (or language as life), topics far larger and even more absurd than comic book reading.  But I do wonder who feels more ridiculous: the publishers of Sensation Comics Featuring Wonder Woman, or the purchasers of Sensation Comics Featuring Wonder Woman.  At this exact moment, I kinda feel like I’ve got the edge.


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6 comments on ““Wonder” As In “I Wonder What They Were Thinking”: Jeff Ponders Sensation Comics (Again)

  1. “Recently, Graeme and I discussed DC’s long-ago splitting of The New Teen Titans book into two titles, one for the newsstand and one for the then-newish direct market. In some ways, this is very different because the Teen Titans were near the top of the comics market at the time and Wonder Woman, bless her, is not. And in some ways, this strikes me as pretty similar because the Teen Titans publishing split marked the beginning of the end of my time as a reader.”

    I would love to hear you guys talk more about that on the podcast sometime. I’ve always thought the “Baxter split” led to the ruination of two great franchises as both the Titans and the Legion took massive nosedives shortly afterwards. Crisis played a large role in that as well, albeit for two very different reasons (stretching Wolfman and Perez too thin and cutting the heart out of the Legion’s history), but forcing the creators to double their workload for a year, and dedicating the newsstand books to inconsequential fill-in stories for that same year, certainly didn’t help.

    • LAndrew May 12, 2015

      Marc, I very much agree with you re: the Baxter Split.

      Growing up where I was, there wasn’t a comics shop for 50 miles, so when Titans and Legion newsstand books went to reruns, they might as well have been cancelled (as our newsstands were not terribly good at consistently stocking the issues) and really caused a loss of interest, and times were too tight to subscribe.

      I don’t think I read another Titans issue after the switch until the Titans Hunt era, which was 60+ issues after, when the Baxter books started coming out in bookstores.

      • The first comics store I ever visited opened near me right around that time, so I never had to worry about missing an issue… but I was a kid, so I had to worry about a) getting a ride to the store and b) coughing up $1.25 an issue. The Baxter series might as well have not existed for me.

        And to make matters worse, the titles I could buy on the newsstand were set concurrently with the Baxter series, which meant they were filled with deliberately vague references to stories (missing Legionnaires? Raven gone bad?) I couldn’t read.

        Looking back, I know I shouldn’t be surprised that a comics company tried to squeeze blood from a stone, but I still can’t believe how thoroughly DC killed their two biggest franchises at the time.

        • LAndrew May 14, 2015

          At the very least, when Marvel tried this scam again in the 90’s with the “Deluxe Editions” of the X-Books, they didn’t jam in a five-month gap that totally hosed up the storylines.

          . . .though given that the books eventually went back to their non-Deluxe format, it seems the market (which was already imploding anyways) judged the experiment and found it wanting in a hurry.

    • Jeff Lester May 12, 2015

      Great point about it also affecting LSH, Marc. I’ll have to make a mental bookmark to try and talk about it at length with Graeme at some point soon. Looking back, it really does seem like a gamechanger, and not in the positive sense of the term.

      • LAndrew May 19, 2015

        I think (and this is just one person’s opinion) LSH had a perfect storm in the mid-80’s where everything crashed. The Baxter split killed the audience right when Crisis happened and screwed up the Legion’s continuity, which meant newsstand readers were completely at sea as to what was going on, and the Baxter readers were, in between coming up with temporary patches to avoid the Crisis (I’m thinking of the Infinity Man story to the pocket universe Superboy story here) when eventually necessitated a relaunch which was targeted pretty much exclusively at LSH diehards in the Bierbaum run, which meant they were working with a shrinking audience which was shrinking even more as it went on.

        It wasn’t quite the declamatory execution that INIFINITY, INC (which was launched and totally broken by Crisis in a year or so’s time) but . . .yeah. There’s a good long piece yet to be written about the folly of the Baxter Split.